AI management for Amazon Sponsored Products
Amazon ads withoutlate-night bid checks.
AdPraxis watches your bids, search terms and budgets around the clock and adjusts them inside the rules you set. Big changes wait for your OK, and anything it does can be undone in one click.
30-minute online demo · no store connection needed
- 0 minPick products, get a campaign draft
- 0 modesFrom suggest-only to full-auto
- 0%Of changes recorded and reversible
- 0Amazon Ads marketplaces
Sound familiar?
The ad chores that eat your day
Six jobs you repeat every day. Hand them over.
Before: Budget gone by 2 pm
Now: Budget follows when shoppers buy
Before: Zero-order search terms keep spending
Now: Terms harvested and negated daily
Before: Ads keep spending as stock runs out
Now: Spend slows with inventory
Before: A new launch takes days to set up
Now: A full campaign draft in minutes
Before: ACOS spikes overnight, unnoticed
Now: Watched 24/7, big moves wait for you
Before: Bid changes nobody can explain
Now: Every change logged with its reason
AdPraxis vs. manual
Same four jobs, side by side
How a typical in-house PPC routine compares with the agent on the work that eats the week.
01Launch
Product list to campaign draft
Manual1–2 days per product line
AdPraxis3 min
02Coverage
Targets reviewed every run
ManualTop spenders, once a week
AdPraxis100%
03Watch
Bids, budgets and search terms watched
ManualOffice hours only
AdPraxis24/7
04Undo
Undo any agent change
ManualRebuilt by hand from logs
AdPraxis1 click
Manual figures describe a typical in-house workflow. AdPraxis figures are example targets.
- 5 · 15%
Risk graded by size of change
Bid changes under 5% are low risk, 5–15% medium, and 15% or more high. The thresholds are yours to adjust.
- 48 h
Unapproved means expired
A proposal nobody approves within 48 hours expires and never runs.
- All or nothing
Every change re-checked on live data
The server re-validates each change against your shop’s live data. One failure sends the whole proposal back.
How it works
You set the strategy. The agent runs it.
You set the budget, goals and hero products. AdPraxis builds campaigns, tunes bids, harvests and negates terms and paces budgets around the clock, and writes down why for every change.
Amazon data
AdPraxis agent
Actions
- Campaigns & bids
- Search terms
- Listings & reviews
- Inventory
- Sales & Traffic
Reviewing 2,418 targets
- Evidence ≥ 5 clicks on 1,906 targets
- 164 drift from the 28% target ACOS
- Score each change for risk
- 131 bid changes appliedLow risk, inside the guardrailsApplied
- 33 larger changes queuedMedium risk and aboveNeeds review
- Decision record savedRun 0417 · reversibleRecorded
Capabilities
One agent, the whole ad account
Six jobs that used to eat your week, handled with the same evidence, policy and receipts.
Search terms
Keep the terms that convert, cut the ones that burn.
Budget & dayparting
Spend lands in the hours shoppers buy, and slows before stock runs out.
AI analyst
A morning brief that reads TACOS and total sales, not just ACOS.
Guardrails & rollback
Limits on every change. Undo in one click.
Budget split · worked example
$3,000 / month in ads- Storage boxMargin 22%$2,550
ACOS 21.1% · break-even 22%Net $108
- TumblerMargin 55%$450
ACOS 20.9% · break-even 55%Net $734
- Blended ACOS
- 21.1%
- Ad net profit / month
- $842
Lowest ACOS, but the storage box sits on its break-even line.
Example calculation, not customer data. Net profit = ad sales × margin − ad spend; ACOS rises as a product gets more budget.
Profit, not just ACOS
A good-looking ACOS can still lose money
ACOS only says how cheaply ads buy sales. On a low-margin product, a great ACOS can still be a loss. AdPraxis reads the costs you enter, works out each ASIN's break-even ACOS and moves budget to the products that actually make money, while TACOS shows what ads do for the whole store.
- Break-even ACOS per ASINWorked out from price, product cost, FBA and referral fees.
- A target ACOS for each productHigh-margin products can spend more; low-margin ones hold their line.
- TACOS beside total salesSee whether ads lift organic orders, not just ad-attributed ones.
Control
You decide how much to delegate
Pick the risk level where approval starts, or switch to Auto and let the agent weigh each action on its own evidence.
Approval threshold
Shop policy · Trail Audio · US1 of 3 risk levels apply automatically. Medium risk and above: Small moves apply; anything larger waits.
- Low+4% bidearbuds for running · $0.88 → $0.92Applies automatically
- Medium−9% bidwireless earbuds · $1.42 → $1.29Waits for you
- High−22% bidbluetooth headphones · $1.10 → $0.86Waits for you
Dry run overrides everything: nothing reaches Amazon.
Teams & security
Many shops, one team
Every teammate sees only the shops and modules you grant.
Sub-account permissions
Grant by module and by shop. Out-of-scope shops are blocked on the server, not just hidden.
Shops
- US
- CA
- MX
- UK
- DE
- FR
- IT
- JP
Modules
- Home
- Campaigns
- AI Optimization
- Approvals
- Settings
Multi-shop workspace
Every ad profile in one place, currencies normalised.
Secure by default
Official Amazon Ads API
Connected through Amazon's own authorization.
Encrypted tokens
Access tokens are stored with AES-GCM.
Revoke anytime
Disconnect one shop or all of them. Your data stays.
Isolated workspaces
No data is shared between workspaces.
Ready to let your ads run by your rules?
A 30-minute walkthrough on an account like yours. No store connection needed.